Which is the best agricultural machinery in NanchangRural purchases of agricultural machinery focus on functionality
The consumption concept of rural farmers is relatively simple, and the agricultural machinery consumption market is still in the stage of functional demand. That is, farmers mainly emphasize the practicality and material benefits of products, and do not attach much importance to the personalized display and aesthetic value of products. The functional consumption concept of farmers mainly reflects the demand for agricultural machinery products in the following ways: firstly, the practicality of agricultural machinery. Farmers attach great importance to the product performance of agricultural machinery and can adapt to the consumption level and environment in rural areas, and do not pay much attention to the aesthetics of agricultural machinery; The second is the affordability of agricultural machinery. While ensuring the practicality and durability of agricultural machinery, farmers demand that the cheaper the price of the machinery, the better. If the basic functions of two types of machinery are the same, farmers will definitely choose the one with the lower price; The third is the simplicity of agricultural machinery. Farmers generally have a low level of education and only emphasize the basic and simple functions of agricultural machinery in use. For example, in the case of combine harvesters in agricultural machinery, most farmers only require that wheat and other crops be harvested cleanly, and do not pay attention to other functions of the combine harvester. Moreover, agricultural machinery that is easy to operate and repair may be more popular among farmers.